Cowbell Celebrates 20 Years of Support for Mathematics As 2018 Cowbellpedia Mathematics TV Quiz Show Opens

The 2018 edition of Cowbellpedia Secondary Schools Mathematics TV Quiz show and the search for the next inventor opened with enthusiasm on Tuesday in Lagos as Promasidor Nigeria Limited marked 20 years relationship of Cowbell and Mathematics.



Speaking at a press briefing in Lagos, Mr. Anders Einarsson, Managing Director of Promasidor Nigeria Limited, explained to journalists that Cowbell Milk, the company’s flagship brand, has been involved in the improvement of standard of education in Nigeria especially the subject area – Mathematics in the last two decades.

The Cowbellpedia initiative comprises of Cowbellpedia Secondary Schools Mathematics TV Quiz Show, Cowbellpedia Radio (a Mathematics class on radio) and Cowbellpedia Mobile App (Mathematics Q&A mobile application).

L-R: Dr. Ikechukwu Anyanwu, Director Quality Assurance, National Examination Council, NECO; Mr. Anders Einarsson, Managing Director, Promasidor Nigeria Limited and Mr. Festus Tettey, Commercial Director, Promasidor Nigeria Limited at the press briefing marking the flag-off of the 2018 edition of the Cowbellpedia Secondary Schools Mathematics TV Quiz show and 20th anniversary of Cowbell and Mathematics in Lagos on Tuesday.

“These platforms have been able to arouse and re-awaken the interest of students in Mathematics at the secondary school level and further reinforced the importance of the subject,” he said.

To further sustain the growing interest in Mathematics by the relevant groups, Einarsson informed that the company launched the Cowbellpedia Compendium, a compilation of solved questions from the past Cowbellpedia Secondary School Mathematics TV Quiz Show editions for each category. This is to improve proficiency of students in Mathematics and commemorate the 20th anniversary. The Cowbellpedia Compendium is also available in e-book format.

Einarsson maintained that the Cowbellpedia Secondary Schools Mathematics TV Quiz Show is open to students in JSS 3 and SSS2 from 10 – 18 years of age attending full time secondary education in both public and private schools in Nigeria.

While entry into this competition is free, candidates have two stages to reach the final and win the ultimate prizes. Stage 1 is the Qualifying Written Examination while Stage 2 is the TV Quiz Show.

“For the Stage 1, we are continuing with the initiative that we started in 2016 for mixed secondary schools to nominate minimum two girls for each category to represent such school. This is our own little way of encouraging the girl child to take interest in education especially the Science, Technology, Engineering and Mathematics (STEM) courses,” he said.

Einarsson also announced that the company has raised the bar with a 100 percent increase of the prize money for this year’s edition as winners in both categories would now receive =N=2,000,000 (Two million naira) and an all-expense paid educational excursion outside the country, while the first and second runners-up would receive =N=1,500,000 (One million Five hundred thousand naira) and =N=1,000,000 (One Million naira) respectively.

The teachers of the top prize winners will win =N=500,000 (Five hundred thousand naira) while those of the first and second runners-up will receive =N=400,000 (Four hundred thousand naira) and =N=300,000 (Three hundred thousand naira) respectively.

The Promasidor boss also assured that the company would continue to stimulate the interest of young Nigerians in the study of Mathematics and Cowbellpedia is a demonstration of its commitment to the total development of the Nigerian child.

In his remarks, Abiodun Ayodeji, Promasidor’s Marketing Manager, announced that registration for this year is strictly online and the portal for registration is open and would be closed on February 11, 2018 while the qualifying examination would take place nationwide on Saturday, February 17, 2018 at various designated centres.

Also speaking at the event, Dr. Ikechukwu Anyanwu, Director of Quality Assurance, who represented the Registrar of National Examination Council (NECO), praised Promasidor for the initiative which he said has been of tremendous benefits to Mathematics education in Nigeria.

The 2017 winners, Munachi Ernest-Eze and Jesse Uche-Nwichi, also commended Promasidor for the opportunity offered to them to horn their Mathematics skills through the Cowbellpedia Secondary Schools Mathematics TV Quiz Show.