Airtel's ‘Lost’ TVC Wins Gold At Epica Awards

Airtel Nigeria’s television commercial ‘Lost’ has received global recognition for its well-crafted message delivery at an advertising award ceremony held in Berlin, Germany recently. The ad which was part of the telco’s ‘Data is Life’ thematic campaign bagged Gold at the prestigious Epica Awards.

‘Lost’ is a story of a man marooned on an island. The ad is a metaphor for how digital natives feel when they are out of data (internet connection) or are connected to an unreliable data service which is commonplace in the growing Nigerian and West African telecoms space.

Speaking shortly after receiving the award at a ceremony in Berlin, Abolaji Alausa, Executive Creative Director, Noah’s Ark Communications Limited, dedicated the award to the client- Airtel Nigeria for creating the enabling environment and for the uncommon partnership in creating great creative works that have put the brand ahead of competitors.

Abolaji Alausa, Executive Creative Director, Noah’s Ark Communications Limited (left) receiving the award on behalf of the agency in Germany recently.
“We dedicate this award to our hardworking, resilient and innovative staff that have contributed to our success story. We are receptive to market-shifting creative ideas that align with our values and goals; and the ‘lost’ ad is just one of the storytelling approach to communicate with our existing and prospective customers,” said Airtel Nigeria.

Established in 1987, Epica is unique in the crowded awards sector as it is the only prize judged by journalists working for marketing and communications titles. More than 60 magazines and websites around the world are on its jury.

Epica rewards outstanding creativity and help agencies, production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders, attracting thousands of entries from more than 70 countries.