From July 3rd - July 13th, 2017, Jumia is throwing a Super Birthday Sale with up to 70% discounts on Jumia Nigeria. In addition to the online promotion, the #YouMakeUsJumia campaign includes live street parties around Nigeria and a spotlight docu-series of the individuals who have contributed to the Jumia story over the past five years.
“The online and offline response to the 5th Anniversary has been fun and celebratory,” said Ojuola Asuquo, Head of Engagement Marketing, Jumia Nigeria. “We’ve seen a surge of 4 times the regular traffic on the website and shoppers are really excited about the free prizes, shopping vouchers and instant flash sales and deals.”
Asuquo mentioned that at one point, the iPhone 7 (128GB) went on a flash sale for 229,990 naira and instantly sold out in two seconds.
To share the Jumia story of ecommerce in Nigeria, the managing directors of the Jumia ecosystem – Jumia Nigeria, Jumia Travel, Jumia Classifieds and Jumia Market – hosted journalists and vendors in a press conference at the Landmark Event Center in Lagos.
Speaking at the press conference, Jumia Nigeria CEO, Juliet Anammah described how Jumia pioneered e-commerce in Nigeria and evolved into one ecosystem. She further stated that this is only the beginning of a 100years journey and restated Jumia’s commitment to the Nigerian market with a promise to bring competitive deals to customers.
“The success of these ventures has earned us the confidence of our investors and customers,” Anammah said. “As pioneers, Jumia has continued to champion the e-space since inception, bringing convenience to our teeming customers in Nigeria at affordable prices. We will continue to provide cutting-edge services that will propel us to greater fit in the long run.”
She was joined by Kushal Dutta, MD Jumia Travel, Akua Nyame-Mensah, MD Jumia Classifieds in Nigeria and Ghana and Adetayo Olabajo, MD Jumia Market.
The Jumia MDs mentioned that the achieved milestones were not without challenges. They spoke about the rising cost of doing business in Nigeria, poor infrastructure and security as some of the major challenges. “Despite all of these, we have been able to rise above and establish ourselves as leaders in our respective industries,” Anammah said.
Akua Nyame-Mensah, the managing director of Jumia Classifieds, Nigeria and Ghana, further remarked that customers in the comfort zone can browse through cars and houses for sale, compare prices and when satisfied, contact sellers using the Jumia website or mobile app. In the same manner, she remarked on how sellers are making use of the various Jumia online platforms, which is contributing to the growth in their sales as small and medium enterprises.
Jumia Anniversary also took the celebration to the streets with a bus party that stopped at Garrison, Port Harcourt and Ramart Park, Benin City.
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