Sampson Oloche, Nigerian Breweries’ Portfolio Manager Moves To Heineken Holland

Sampson Oloche, Portfolio Manager – International Premium Brands at Nigerian Breweries Plc has been moved to the Brewer’s parent company Heineken, Holland on international assignment.

Sampson joined Nigerian Breweries in 2005 as Brand Manager, Events and Sponsorships – Star and functioned in that capacity till 2007.


He was promoted Senior Brand Manager with responsibility for Star between 2008 – Dec 2012. He later became Marketing Manager – Non-Alcoholic Drinks and functioned in that capacity Jan 2013 – Nov 2014.

Armed with local and international trainings coupled with outstanding experience garnered on the job, Sampson became Head – Consumer and Market Intelligence, Media & Digital in 2014. His responsibilities spanned all brands in the company’s portfolio.

Apart from his numerous Heinekens international trainings, he also holds Master of Science (M.Sc.) Global Management from the  University of Salford and Harvard Business School’s Strategic Marketing Management (Executive Education). In 2011, he was at the London Business School for an Executive programme in Market Driving Strategies.

Sampson at the industry association level is the Publicity Secretary on the Advertisers Association of Nigeria  (ADVAN) was last weekend sent forth on his new posting by his Nigerian Breweries’ colleagues and associates.

He is a Bachelor of Science (B.Sc.) Economics graduate of Ahmadu Bello University.