PRCAN Holds 13th edition of PR Masterclass on Digital PR

The 13th edition of the Public Relations Masterclass series, organised by the Public Relations Consultants Association of Nigeria (PRCAN), was held on Friday, March 24, 2017 at Adna Hotel, GRA Ikeja, Lagos.

The Masterclass was facilitated by Mr. Celestine Achi, a digital PR strategist who is CEO of CIHAN Group, which recently launched the Nigerian DIgitalPR wire service; Mr. Monday Michaels Ashibogwu, CEO at The Republic Media Limited, and Miss Martha Okpeke, Accounts Director at Mediacraft Associates, a frontline PR consultancy.



The PRCAN capacity development initiative, known as the PRCAN Public Relations Masterclass, commenced in 2008 but began to run on a more regular basis in February 2011.

According to PRCAN President, John Ehiguese, the PRCAN Masterclass Series is the association’s own noble contribution to capacity growth in the communications sector.

PRCAN Public Relations Masterclass has now transformed into the foremost executive short-run manpower developmental programme in public relations and communication management.

Previous workshops had been on “PR Account Management,” “Crisis Management and Communication,” “Effective Writing in Public Relations”, and “Planning and Managing Strategic Public Relations Campaign,” among others.

In the coming months, the PRCAN Masterclass Series will treat various topics including “Public Relations and Public Affairs,” “Preparing the Agency Leadership”, and “Managing the Public Relations Agency.”