Omnicom hired as MTN’s integrated global agency

After a keen pitch contest about 10 months ago, MTN Group has finally confirmed the appointment of the Omnicom Group as its integrated global agency.

Six global agency networks — Dentsu Aegis Network, Havas, Interpublic Group, Omnicom, Publicis and incumbent WPP  (through MetropolitanRepublic and Aqua) — were invited to tender for the account in March 2016. Three (Omnicom, Publicis and WPP) continued into a second round late last year.

According to the telecom gaint, Omnicom was selected based on having met “the functional and commercial requirements” of the pitch.

In a statement issues by MTN, “The appointment of Omnicom Group spans the areas of brand, media, digital, public relations, internal communication and sponsorships, across MTN’s functional areas of marketing, consumer, enterprise business, digital services, corporate affairs, human resources and investor relations at a group level, as well as the company’s operations in 22 markets.”