Usain Bolt Becomes ‘CEO’ of Maison Mumm

Yes 'CEO'. World record-holding sprinter Usain Bolt has signed an endorsement deal with French champagne house Maison Mumm as its Chief Entertainment Officer.

Bolt will serve as an ambassador and spokesperson for the brand throughout its multi-media marketing campaigns.

In the video, entitled “Usain Bolt, New Mumm CEO,” the Mumm bottle is dramatically lit atop a pedestal. Mr. Bolt comes into the screen and takes the bottle. He then does the unexpected: he sabers it with one of his gold medals.

“I’m honoured to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” said Bolt. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”

Jamaican-born Usian Bolt is considered the fastest human ever timed, and is a nine-time Olympic gold medallist, winning the 100m, 200m and 4×100m relay at three consecutive Olympic Games.

Throughout Mumm’s history, the House has partnered with trailblazers who dare to break with convention, such as supporting explorer Jean-Baptiste Charcot during the first French Antarctic expedition in 1904.