...Takes Diverse And Inclusive Approach
Following the announcement of James Charles as its first-ever male spokesmodel, CoverGirl continues its crusade of diversity and inclusivity by announcing Muslim beauty vlogger Nura Afia an ambassador for the new So Lashy! BlastPro Mascara.
Afia has over 200,000 subscribers on her YouTube channel. “It feels so surreal... I never thought I would see Muslim women represented on such a large scale”, Afia said in her reaction to the deal.
The lifestyle blogger joins fellow CoverGirl ambassadors such as James Charles, Amy Pham, a DJ, model, and actress, Modern Family star Sofia Vergara, Sugar Symphony YouTubers Chloe + Halle, and Katy Perry as the face of the makeup brand.
According to CoverGirl, the mascara is made to work on all lash types which echoes the feeling of all-inclusiveness that comes with this new announcements. Commercials featuring Afia and other brand ambassadors will begin airing Nov. 14.
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| Nura Afia/Instagram |
Afia has over 200,000 subscribers on her YouTube channel. “It feels so surreal... I never thought I would see Muslim women represented on such a large scale”, Afia said in her reaction to the deal.
The lifestyle blogger joins fellow CoverGirl ambassadors such as James Charles, Amy Pham, a DJ, model, and actress, Modern Family star Sofia Vergara, Sugar Symphony YouTubers Chloe + Halle, and Katy Perry as the face of the makeup brand.
According to CoverGirl, the mascara is made to work on all lash types which echoes the feeling of all-inclusiveness that comes with this new announcements. Commercials featuring Afia and other brand ambassadors will begin airing Nov. 14.
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