Airtel Nigeria has retained the service of mediaReach OMD as its media buying agency after a convincing performance at a keenly contested pitch with Ogilvy Africa and Capital Media.
The agency received a nod from the telecom giant to cover its major markets in the sub-region including Nigeria, Ghana and Cameroun.
Part of MediaReach duties are to optimize Airtel Nigeria’s media and marketing communications across all channels and to assist in meeting key marketing and business objectives for the brand through cutting-edge integrated marketing communications ideas and deployment for at least another one year.
MediaReach is one of the largest media agency networks in West and Central Africa. The agency which was established in 1999 is focused on developing & providing world class media planning and buying services to leading international clients across the sub-region.
Early this year, mediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition.
The agency received a nod from the telecom giant to cover its major markets in the sub-region including Nigeria, Ghana and Cameroun.
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| Tolu Ogunkoya, MD & CEO of mediaReach OMD |
MediaReach is one of the largest media agency networks in West and Central Africa. The agency which was established in 1999 is focused on developing & providing world class media planning and buying services to leading international clients across the sub-region.
Early this year, mediaReach OMD Nigeria represented Nigeria at the Cannes Young Lions Media global competition.
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