Integrated Marketing Communications service provider Troyka Holdings has extended its footprint in the IMC space in Nigeria with the launch of experiential marketing agency, The Creative Counsel Nigeria.
The Troyka Holdings which was founded by Chief Biodun Shobanjo, officially unveiled TCC on Friday, September 2, 2016 at the Intercontinental Hotel, Lagos.
TCC Nigeria is a partner of Johannesburg-based TCC, one of the biggest players in the South African advertising space which is under the remit of French advertising giant Publicis Groupe’s agency network having acquired the firm last year in a deal worth upwards of a billion rand.
Following the equity acquisition of 25 percent ownership in Troyka Nigeria early this year, Publicis Groupe has been launching its network in Nigeria from within the Troyka Group, creating a powerful communications entity that will allow for competitive advantage across all areas of operation in the West African landscape. .
According to the head of the new agency, Ifeanyi Konwea, TCC’s success will be based on its unique approach to the experiential marketing business.
The Troyka Holdings which was founded by Chief Biodun Shobanjo, officially unveiled TCC on Friday, September 2, 2016 at the Intercontinental Hotel, Lagos.
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| Chief Biodun Shobanjo |
Following the equity acquisition of 25 percent ownership in Troyka Nigeria early this year, Publicis Groupe has been launching its network in Nigeria from within the Troyka Group, creating a powerful communications entity that will allow for competitive advantage across all areas of operation in the West African landscape. .
According to the head of the new agency, Ifeanyi Konwea, TCC’s success will be based on its unique approach to the experiential marketing business.
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