Fashion Designers, Models, Celebrities Gear Up For #HeinekenLFDW

Fashion insiders, including buyers, retailers, local & international press, celebrities, models, and other dignitaries are gearing up for the 6th edition of Heineken Lagos Fashion and Design Week which will take place from the 26th – 29th October 2016.

This year's event will feature an exciting four day line-up, consisting of the Fashion Business Series, LFDW X Retail, the #HeinekenLFDW After Party and Africa’s finest fashion design talent.

Heineken remains a major partner of the Lagos Fashion & Design Week. This year, the premium beer brand, will continue to push the boundaries in creating innovative designs and experiences during the week.

Commenting on the partnership between LFDW and Heineken, Senior Brand Manager – Heineken, Mrs. Ngozi Nkwoji said ‘Heineken Lagos Fashion and Design Week has been an instrumental platform in shaping the city of Lagos, a catalyst in the growth of the Nigerian Fashion Industry. It is for this reason we believe it is the perfect place to continue celebrating cosmopolitan cities, such as the City of Lagos, which features in Heineken’s “Shape Your City” campaign; inspiring people to contribute in improving their cities’.
According to the Executive Director and Founder of LFDW Omoyemi Akerele, throughout the course of the year and continuing this October, LFDW focus is to ensure that opportunities abound in the sector for skills acquisition, apparel manufacturing, access to market and more as part of the event continued effort to connect the dots within the fashion & economic landscape. 'The underlying vision has always been to move the conversation beyond fashion towards cultivating a hub of fashion businesses that can contribute to Nigeria’s Creative Economy and for the first time since inception, we are hopeful that this can be achieved’, she said.

Maybelline returns for the 4th consecutive season as the beauty brand of choice for LFDW, further solidifying the brand’s continued position as a stakeholder in Nigeria’s rapidly evolving fashion industry.

#HeinekenLFDW this season kicks-off with the Fashion Focus X British Council Creative Hustle Seminars and LFDW Fashion Focus Scouting. Led by British Council, the LFDW Fashion Focus official partners, Fashion Focus will commence by hosting a series of informative seminars facilitated by established creatives across Lagos, Enugu, Calabar and Abuja. Targeted at aspiring and emerging fashion entrepreneurs between the ages of 18 – 35, with a vision to support the professional development of emerging fashion talent in Nigeria.