Apple Releases New Ads for iPhone 7 and Apple Watch Series 2

Apple has released three new ads promoting the iPhone 7 and the Apple Watch Series 2. The ad has been released on the same weekend on which the new iPhones and Apple Watch Series 2 went on sale in many countries.

The first ad highlights the low-light camera prowess of the iPhone 7 Plus — in Jet Black, no less — and ends with the tagline “practically magic.”

The second ad highlights the water-resistant capabilities of the new iPhones, with Apple highlight the new Black color in this ad. Like the ‘Midnight’ ad, the ‘Morning Ride’ ad also ends with the “practically magic” tagline.

The third ad is for the Apple Watch Series 2 and highlights the smartwatch’s “swim-proof” capabilities, its new Breathe app, the new watch faces, and how it can be used to track a variety of sporting activities.