P&G Takes #LikeAGirl Campaign to Rio Olympics Games

Procter & Gamble has rolled out its #LikeAGirl Campaign to 2016 Rio Olympic Games with its Always, Tide and Gillette brands.

“The Olympic Games are a time when—all around the world—female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role sports play in building girls’ confidence,” said Michele Baeten, Always Associate Director, Procter & Gamble in a statement.

The Always #LikeAGirl movement is being fueled by the millions of girls around the world who are changing #LikeAGirl to mean amazing things. The Always #LikeAGirl campaign launched in June 2014 was inspired by the insight that the start of puberty and the first period mark the lowest moment in confidence for girls and how harmful words can add to that drop in confidence.