EA Sports expands Premier League partnership

Video game developer EA Sports has expanded its long-standing partnership with English Premier League, with the videogame company becoming the League's Lead Partner for the three seasons from 2016/17.

As part of the expanded agreement, EA Sports will receive on-screen branding during the league’s global broadcasts and will also sponsor the competition’s Player of the Month and Player of the Season awards.

In addition, EA Sports, which also holds the Premier League’s exclusive electronic game licence, will be granted in-stadia integration before matches and will continue to sponsor the competition’s Fantasy Premier League online game.

“EA Sports are recognised the world over for the hugely popular Fifa game series, which millions of Premier League fans engage with every day, making them a great fit to be Lead Partner of the League,” Premier League managing director Richard Masters said.
The new position for EA Sports sits alongside other global brands as part of the League's new sponsorship strategy following the move away from title sponsorship.

EA Sports also holds the Premier League's exclusive Electronic Game Licence, which enables EA Sports to deliver the most authentic gaming experience possible for fans engaging with Premier League clubs and players within EA Sports FIFA games around the world and on multiple platforms.