Gillette extends sponsorship deal with Barcelona

Spanish Liga football club Barcelona have extended their sponsorship agreement with personal care brand Gillette.

The deal will run for three seasons, from 2016-17 to 2018-19.

The Procter & Gamble-owned brand will be leveraging on the partnership with the Spanish champions to continue to deepen its brand afinity in Latin America.

Part of a statement by Barcelona stated that: ‘In the coming months, a joint press conference will be held in which the full details of the agreement will be shared.’

Gillette has long-term personal endorsement deals in place with Barcelona players Neymar and the five-time world player of the year Lionel Messi.