Consider Merger And Acquisition, Biodun Shobanjo Advises Outdoor Ad Agencies In Nigeria

The Chairman of Troyka Holdings, Chief Biodun Shobanjo has advised Out-of-Home agencies in Nigeria to begin to consider merger and acquisition in a bid to survive the current economic challenging bedeviling in the industry.

Speaking at the 10th Outdoor Advertising Association of Nigeria (OAAN) Poster Awards 2016 held on Thursday at the Eko Hotel and Suites, Shobanjo, stressed that its time for agency owners to begin to seriously consider merger and acquisition that will enable fewer but vibrant agencies.

He cited the United Kingdom, France and South Africa as examples of countries with few but effect outdoor agencies. “In United Kingdom there are only about five outdoor agencies, same for France and South Africa and many other countries. This business is a very serious one and it is high time, we started taking it serious in this country”, he said.
This year's poster award themed 'Strengthening our Partnership' brought together marketing communication professionals, media practitioners and other stakeholders.

Winners at the awards include: Bet Naija, Noah’s Ark which won the Public service category with their #Bringbackourgirls campaign, Insight snatch the award for electronic and electrical category with their campaign on Techno Phantom 5, SBI Media also won in the information technology category.