ShowMax expands internet TV service to sub-Saharan Africa

ShowMax, the internet TV service launched in August 2015, has expanded its footprint to 36 additional countries across sub-Saharan Africa. In total, ShowMax now supplies subscription video on demand services to 65 countries worldwide.

ShowMax has officially launched internet TV services to 36 countries across sub-Saharan Africa. The company originally launched in August 2015 with the largest subscription video on demand catalogue on the continent.

The sub-Saharan service costs US$ 7.99 per month for unlimited viewing. The catalogue includes approximately fifteen thousand TV show episodes and movies, totaling almost ten thousand hours of viewing. The service includes a Kiswahili language section and a Nollywood section, as well as an African Film section that pulls together classic movies from across the continent.


Barron Ernst, Chief Product Officer for ShowMax commented: “The speed and cost of connectivity are significant hurdles for any internet-based service in Africa. Getting it right means you’ve got to do much more than just flick a switch.

“We’ve been busy testing the service in key locations across the continent and optimising our delivery network. Perhaps more importantly, we’ve adapted our apps to address the needs of consumers in Africa, introducing features like downloads for viewing TV shows and movies when not connected.”