Omnicom Media Group’s PHD wins $100m global Delta Air media account

Delta Air Lines has hired the service of Omnicom Media Group’s PHD to handle its global media account.

PHD emerged the winner of the account in a competitive pitch against the incumbent, Publicis Groupe’s Digitas and IPG Mediabrands’ UM. The account is reportly worth about $100m.

PHD will manage all traditional and digital media out of the US, with spending expected to more than double from the $45m the brand invested in media in 2015.

It follows PHD’s appointment to handle the UK media planning and buying for Virgin Atlantic, which is 49% owned by US carrier Delta.