“The Price Is Right” Game Show Comes To Nigeria

FremantleMedia International (FMI) and Genesis Studios have announced a partnership to bring a local version of the classic game show format; The Price is Right, to Nigeria. The deal will see Genesis Studios produce three series of the show, taking the total number of adaptations of the format to 41 versions worldwide.

The US version of The Price is Right is the most successful gameshow in television history. The format features contestants as they are invited to take to the stage and use their shopping knowledge in a bid to guess the correct price of everyday objects. With a charismatic host, an electric atmosphere, crazy games and life changing prizes up for grabs, The Price is Right is a game of non-stop excitement.

Olatunbosun Olaegbe, Managing Director of Genesis Studios explained that the nation has been looking for a world class game show that would engage and entertain the entire family. “ The Price is Right is the perfect format for us and we know it will be a big success in Nigeria,” he said.

Anahita Kheder, SVP Middle East, Africa and South Eastern Europe at FremantleMedia also  informed that  “after the huge success of Idols, Got Talent and The X Factor in Nigeria, we have high hopes for  The Price is Right and we are looking forward to working with Genesis Studios to bring our heritage format to life.


“The Price is Right continuing to be hot property. The legendary US version is now into its 44th season and is still attracting huge audiences, just last year each episode averaged 5.4 million viewers per episode, making it the number one daytime show on CBS.”