Premier League Gets First Advertising Agency

Following Barclays’ decision to end its sponsorship deal, the Premier League has hired Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency.

RKCR/Y&R bagged the pitch after going up against Adam & Eve/DDB in the final round. M&C Saatchi took part at an earlier stage in the process, which was handled by Robin Consulting.

The WPP agency will begin working on the advertising, digital and social media account immediately.

The win is a big boost for Jon Sharpe, Y&R’s new CEO who took over from Ben Kay at the end of last year.