LinkedIn to Debut Its First TV Commercial During the Oscars

The 88th Oscars Award night on Sunday, February 28 will welcome an interesting first-time television advertiser - LinkedIn, a business-oriented social networking service.

According to the firm, the campaign, “You’re Closer Than You Think” is one of the first major marketing efforts by the company since combining its public relations and marketing teams into one unit.

It is also inspired by its vision to create economic opportunity for the global workforce.

The commercial, which includes a voiceover by LinkedIn CEO Jeff Weiner, grew out of NASA’s decision in 2015 to use LinkedIn to seek potential recruits for its astronaut program. LinkedIn found that a surprising 3 million members of the platform in the US qualified for the openings.