For the ninth year in a row, BBDO Worldwide won the Gunn Report as the most creative agency network in the world (no other agency network has ever won more than twice). The Gunn Report is an annual analysis of the winners' lists of the world's most important advertising industry award shows. This year's report was based on information derived from 45 regional, local and global competitions covering TV & Cinema, Print, Out-of-Home, Digital and Integrated work.
BBDO Worldwide was also ranked the most awarded agency network in Digital and Film for the third year in a row.
"The Gunn Report matters," said Andrew Robertson, President and CEO, BBDO Worldwide, "There's a proven correlation between work that does exceptionally well in award shows and work that works exceptionally well in the market. It is truly global. And it only gives credit to the best of the best: the shows are weighted according to their importance, and you only get points for metal, not for shortlists."
BBDO agencies in more than 26 countries and every region contributed to this year's network success. Four of these were ranked among the top-ten individual agencies in the world: Almap BBDO in Brazil #6, BBDO New York #7, Clemenger BBDO Melbourne tied for #8 and AMV BBDO London tied for #10. Clemenger BBDO was also the #3 ranked agency in the world in Digital.
BBDO agencies delivered the most awarded print and outdoor campaign in the world for Guinness (BBDO Singapore); two of the top five film campaigns of the year (for New Zealand Transport Agency #3 and Guinness #4 by Clemenger BBDO Wellington and AMV BBDO, respectively) and the #4 Digital campaign for Tourism Victoria (Clemenger BBDO Wellington).
Said Donald Gunn, author of the Gunn Report, "Every network wants to do famous creative work. All of them have some very brilliant people; and all of them do some amazing work in some places. It's just that some of them do a bit more of it in a few more places than others. Congratulations once again to BBDO Worldwide. They are having one helluva ride."
Winning the Gunn Report follows news that BBDO had also been named Global Network of the year in the Directory Big Won, which ranks agencies and network performance across all marketing communication disciplines, in the Effie Effectiveness Index, and Adweek magazine.
BBDO Worldwide was also ranked the most awarded agency network in Digital and Film for the third year in a row.
BBDO agencies in more than 26 countries and every region contributed to this year's network success. Four of these were ranked among the top-ten individual agencies in the world: Almap BBDO in Brazil #6, BBDO New York #7, Clemenger BBDO Melbourne tied for #8 and AMV BBDO London tied for #10. Clemenger BBDO was also the #3 ranked agency in the world in Digital.
BBDO agencies delivered the most awarded print and outdoor campaign in the world for Guinness (BBDO Singapore); two of the top five film campaigns of the year (for New Zealand Transport Agency #3 and Guinness #4 by Clemenger BBDO Wellington and AMV BBDO, respectively) and the #4 Digital campaign for Tourism Victoria (Clemenger BBDO Wellington).
Said Donald Gunn, author of the Gunn Report, "Every network wants to do famous creative work. All of them have some very brilliant people; and all of them do some amazing work in some places. It's just that some of them do a bit more of it in a few more places than others. Congratulations once again to BBDO Worldwide. They are having one helluva ride."
Winning the Gunn Report follows news that BBDO had also been named Global Network of the year in the Directory Big Won, which ranks agencies and network performance across all marketing communication disciplines, in the Effie Effectiveness Index, and Adweek magazine.
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