As part of its efforts at fortifying its iconic gala brand, UAC Foods Limited, a joint venture business between UAC of Nigeria Plc, (a leading indigenous conglomerate in Nigeria) and Tiger Brands Limited (A South Africa Leading Food Giant) has signed a Brand Ambassadorship deal to give the brand desired leverage.
As part of the deal which also featured the 5 Star Music group, Harrysong, one of the musicians under the group will be the new face of the brand while other two musicians on the label- KCEE and Skiibii are also expected to promote the brand.
Speaking at the media briefing for the unveiling of the Brand Ambassadors and signing of the deal held on Wednesday January 27, 2016 at the company head office in Lagos, the General Manager-Marketing, UAC Foods Limited, Mrs. Joan Ihekwaba explained that the signing of the new brand ambassador is another way through which the company intends to engender a more robust brand affinity with the target consumers and to further reaffirm the leadership positioning of Gala in the category.
Mrs. Ihekwaba also noted that the deal is in line with the ‘Doing Good’ mantra of the UACN group. ’’As a brand from a socially responsible corporate organization, the ‘Naija Snack’ has chosen this endorsement deal as an opportunity to support the Nigerian Music industry, by promoting authentic Nigerian artistes. The numerous fans of Gala should gear up for exciting times as we go into the year 2016’’ she said.
She affirmed that for over 50 years, the brand ‘Gala’ has come to occupy a special place in the hearts of the Nigerian people, by supporting them on their journey to success. ’’At this time we feel it is important for the brand to identify with an ambassador, from the Nigerian Music industry, that represents the values of the Gala brand. This is an industry that has really come of age, excelling to become a strong force in the continent and globally. Harrysong is a proof of this, he is a good fit for the image of the Gala brand’’ she said.
In his own reaction, the new Gala brand ambassador, Harrysong revealed that he was excited to be the face of Gala brand. He then pledged to ensure that the brand derives maximum value for the investment by promoting the brand among the target audience and his fans through his music and his huge social media network.
As part of the deal which also featured the 5 Star Music group, Harrysong, one of the musicians under the group will be the new face of the brand while other two musicians on the label- KCEE and Skiibii are also expected to promote the brand.
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| General Manager, Marketing, UAC Foods, Mrs Joan Ihekwaba and songster, Harrysong, new brand Ambassador for Gala at the press conference in Lagos |
Mrs. Ihekwaba also noted that the deal is in line with the ‘Doing Good’ mantra of the UACN group. ’’As a brand from a socially responsible corporate organization, the ‘Naija Snack’ has chosen this endorsement deal as an opportunity to support the Nigerian Music industry, by promoting authentic Nigerian artistes. The numerous fans of Gala should gear up for exciting times as we go into the year 2016’’ she said.
She affirmed that for over 50 years, the brand ‘Gala’ has come to occupy a special place in the hearts of the Nigerian people, by supporting them on their journey to success. ’’At this time we feel it is important for the brand to identify with an ambassador, from the Nigerian Music industry, that represents the values of the Gala brand. This is an industry that has really come of age, excelling to become a strong force in the continent and globally. Harrysong is a proof of this, he is a good fit for the image of the Gala brand’’ she said.
In his own reaction, the new Gala brand ambassador, Harrysong revealed that he was excited to be the face of Gala brand. He then pledged to ensure that the brand derives maximum value for the investment by promoting the brand among the target audience and his fans through his music and his huge social media network.
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