The enviable feat, which was achieved on 27th December 2015, effectively cemented Tigo’s position as the foremost digital lifestyle telecom in the country.
Tigo’s Facebook page was created in June 2011 and has grown to become the most ideal platform for interaction for its customers where they get to learn about the company’s new products and services and latest innovations.
In a recent Tanzania Leadership Awards ceremony that honors Tanzania’s best organizations and individuals, Tigo won two trophies for: “The Hall of Fame in Brand Excellence”, and “The Best use of Social Media in Marketing”.
The upsurge in the use of social media in Tanzania has spurred the use Facebook in the country in recent years and a special interest to use Tigo Facebook due to its innovative products and services.
According to Socialbakers, a social marketing company that analyses and monitors the use of social media and is also a member of Facebook Marketing Partners, Tanzania currently has 4,144,40 Facebook users. These numbers effectively mean that of all Tanzanians who use Facebook, and with the Tigo Facebook following having hit the 1 millionth mark, over 41% of the total Facebook users in the country are Tigo Facebook followers!
Commenting on Tigo Facebook recently, Tigo’s General Manager, Diego Gutierrez had this to say: “Our platform on Facebook and our official twitter handle (Tigo_TZ), have become essential tools for us to listen and learn from our growing technology-savvy customers and the public in general. We are proud to have reached this milestone and thank our customers for their evangelistic loyalty to us. Tigo Tanzania will continue to cater for its customers’ digital needs and offer even richer and more interactive digital content.”
The sustained interest by Tigo Facebook followers has undoubtedly been buoyed by the launch, in 2014, of Facebook in Kiswahili, Tanzania’s national language-an innovative collaboration between Tigo Tanzania and Facebook. In this unique partnership that is the first of its kind in the country; Tigo customers are able to access Facebook in both English and Kiswahili through their mobile phones without incurring additional data charges.
Tanzania, the largest East African country by land mass, has over 130 ethnic groups that constitute its 45 million population; over 80% of whom speak fluent Kiswahili in addition to other local dialects.
Spoken by between 120 to 150 million people globally, Kiswahili is the national language in both Tanzania and its northern neighbor, Kenya but it’s also widely gaining ground in the other East African countries of Uganda, Rwanda and Burundi. Being the lingua franca in much of Southeast Africa, the language has been adopted has one of the working languages of The African Union (AU) and one of the languages of The East African Community (EAC).
By launching Tigo Facebook in Kiswahili, Tigo Tanzania has therefore, not only enabled most Tanzanians to access the Facebook in a language they can fully understand, but it has also contributed immensely to the regional growth of the language that Tanzania, and indeed the rest of the countries in the region, have been working hard to develop.
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