Indomie to Sample Eight Million Consumers Nationwide

Dufil Prima Foods Plc, makers of Indomie, the number one instant noodles brand in Nigeria has disclosed its intention to sample over eight million consumers nationwide this year, as part of its efforts to continually ensure objective consumer feedback and satisfaction.

Speaking on this development, the Brand Manager, Indomie, Mr. Amber Yadav stated that the major reasons behind the projected sampling exercise is to create excitement and increase emotional connection between the brand and its consumers.

Amber affirmed that the sampling exercise will include all variants of Indomie and this will be carried-out in all geo political zones in the country namely: North-Central, North-East, North-West, South-East, South-South and South-West, with special focus on key cities across the regions.

“Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can provide. The feedback generated from the sampling exercise will assist in improving our product development process.”

Also speaking on the sampling exercise, the Public Relations and Event Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said “Sampling is a sure way of converting prospective consumers into brand loyalists. This will also give them the opportunity to experience the brand firsthand. The sampling will give the undecided consumers a trial experience which would gear them towards becoming our consumers.”


The sampling exercise, according to Ashiwaju, would be strategically executed not only to serve as a feedback mechanism, but to further strengthen the bond between the brand and its consumers. In addition, it would assist the brand in aligning its offerings more accurately in meeting consumers’ expectation.

He also revealed that several CSR and consumer engagement activities are billed for this year in order to ensure maximum consumers’ satisfaction and engagement. “Dufil Prima Foods Plc. prides itself, in embarking on initiatives that enable us to give back to society. This is because we cherish our loyal consumers, as our existence is based on their continuous patronage. These various activities are conducted every year with new additions this year as a way of saying ‘thank you’ to consumers for their unflinching support,” he said.