Ronaldo extends commercial portfolio with Altice deal

European multinational telecoms firm Altice has signed up footballer Cristiano Ronaldo, captain of the Portuguese national team, as brand ambassador across all the territories in which it is active.

Altice, led by French-Israeli businessman Patrick Drahi, announced an exceptional partnership with the Portuguese.

According to the deal, the telecoms firm will launch advertising campaigns in Portugal, France and Israel soon, which will also be adapted for Belgium, Luxembourg, Switzerland, the Dominican Republic and the US.

Michel Combes, COO of Altice Group said: “This partnership with Cristiano Ronaldo – CR7 – is the testimony of a new step for Altice. The group is in working order and our ambition for the success of the industrial project is illustrated by associating our group with one of the greatest sportsman in the world. We strive on each of our markets to meet the expectations of our customers in order to offer them the best services, the best quality, the best networks, the best content and now… the best footballer in the world.”

The current world's football best player is one of the most marketable athletes. He has an endorsement portfolio that includes Tag Heuer watches, Nike, Coca-Cola, Konami, Castrol, Banco Espirito Santo, and Emirates.