La Liga Partners With Video Giant To Increase Global Reach

Following the announcement that YouTube will stream the entire 2015/2016 Copa del Rey tournament except for the final, Spain’s premier football competition La Liga has signalled its intention to move toward digital expansion after sealing a deal with UK-based video giant Grabyo.

The competition boasts two of the most popular football teams in the world in FC Barcelona and Real Madrid. And their popularity is set to enjoy a significant increase as is the popularity of the competition itself with the new multi-year deal set to ramp up the video offerings for the hundreds of millions of La Liga fans around the world.

The partnership will see the competition’s digital channels become the primary hub for fans seeking digital content. La Liga will also use Grabyo’s technology to produce distribute real-time video content, including replays and behind-the-scenes footage, in mobile-friendly formats on Facebook and Twitter.

“This strategic deal with Grabyo will dramatically enhance the experience we offer fans on digital platforms and use the clubs and players as distribution channels,” comments Ignacio Martinez Trujillo, Managing Director, Innovation and Global Development at LaLiga. “Ninety minutes of football just isn’t enough for fans anymore. Yes they want real-time highlights but they also want interviews, special features and a whole range of footage around match day.”

Since its launch in 2013, Grabyo has experienced a meteoric rise by working with some of the biggest sports brands in the world including Wimbledon, the Champions League, the Football World Cup, the Ryder Cup and the NHL in North America.