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Friday, 11 September 2015

Orange partners HelloAsso launches Africa's first ever mobile crowdfunding platform

Orange Collecte: the first 100 % mobile crowdfunding service dedicated to Orange Money customers.

With this platform, private individuals and charities can finance their personal (weddings, birthdays, etc.) and charitable projects (fundraising, events, projects, etc.) by making an appeal through their mobile network. This novel solution is open to all Orange Money customers in Côte d'Ivoire. Contributors will be able to make their donations using their Orange Money electronic wallet.

Orange unites with HelloAsso
The Orange Collecte platform was developed in partnership with HelloAsso (http://www.helloasso.com). Through this partnership, Orange is getting involved with the social innovation approach instigated by HelloAsso. The Orange Collecte initiative embodies the Group's desire to support innovative solutions that meet its customer's basic needs, while also illustrating the issue of developing innovative financial services in Africa, which is part of the operator's strategy.

Orange Collecte, so easy to use
Orange Money customers create their fundon Orange Collecte by dialling #144*8# on a mobile or going to collecte.orange.com.


A charity that wants to start a fundraising campaign must have created an Orange Money account dedicated to the charity. As for contributors, they choose a campaign, indicate how much they want to pledge and then confirm it. In turn, they can invite their contacts to also take part in the collection.

At the end of the collection, the amount raised is directly transferred to the user's Orange Money account.

Orange Money, Orange's range of mobile financial services
In sub-Saharan Africa, where less than 24 % of the population has a bank account, whilst more than 80% of inhabitants have a mobile phone, Orange Money offers mobile financial services that can be used with simplicity  and ease to carry out remote transactions securely.

Opening an Orange Money account is free for Orange mobile customers. The system is very easy to use: deposits or money transfers are made via the standard GSM network.

With more than 15 million customers and more than €4.5 transferred in 2014 in 13 countries, Orange Money is a great success.

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