Facebook Announces Auto-play Video Ads For Its Audience

Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads.

Facebook is now offering carousel ads and click-to-play ads to its Audience Network.

"Today, we’re excited to announce a significant expansion of ad types and formats available in the Audience Network. The goal is even better outcomes for you, your advertisers, and the people that use your app", writes Erika Washburn, Software Engineer at Facebook.

"We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers.