Arsenal sign Betfair sponsorship

English Premier League football club Arsenal has reached an agreement to make online betting operator Betfair its official betting partner in Europe.

Terms for the partnership, which excludes the UK, Ireland, Italy and Russia, were not disclosed.

Betfair will benefit from branding at all Arsenal fixtures played at Emirates Stadium in domestic competitions.

The company will also have access to Arsenal first-team players for promotional and marketing activities.

Stephen Mault, Betfair’s head of media, PR and sponsorship, said: “We will offer our range of pioneering products, exclusive offers and promotions to supporters across the season and we look forward to building a successful relationship with both club and fans.”