Real Madrid get in the game with EA Sports

Spanish Liga football club Real Madrid and video game developer, Electronic Arts Inc. (EA) have announced a three year partnership that will see EA Sports become the exclusive and official videogame partner of one of the world’s most popular football clubs.

The deal is for three years and covers the 2015-16 to 2017-18 seasons.

Under the agreement, EA Sports will feature updated 3D head scans of 14 Real Madrid players in its FIFA 16 game, including Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modrić, Karim Benzema. Fans will also find out which of their favorite stars rules the virtual pitch when Real Madrid players compete in an exclusive FIFA 16 video game tournament later this season.

“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game,” said Jamie McKinlay, Vice President of Marketing, EA Sports. “Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”

Emilio Butragueño, Director of Institutional Relations, Real Madrid C.F. said, “We’re delighted to be working with EA Sports as our official videogame partner. They’re the market leading brand in football videogames and we can’t wait to start working together to give both our fans unforgettable experiences. Many of our players are big FIFA gamers and I know they can’t wait to play FIFA 16.”

The partnership extends into the Bernabéu, Real Madrid’s storied home pitch, on game day as the stadium’s big screen will occasionally display player celebrations rendered with EA SPORTS FIFA after home team goals. Those visiting the stadium will also have a chance to get a hands-on experience with FIFA 16 in a new experiential area at the Bernabéu. In addition, fans can expect to see EA Sports content in the stadium and on Real Madrid’s digital channels.

Real Madrid C.F. join other EA Sports partner clubs around the world from top leagues including Spain’s La Liga, the Barclays Premier League in England, the Bundesliga in Germany, and Ligue 1 in France, among others.

FIFA 16 will be available starting September 22, 2015 in North America on Origin™ on PC, Xbox One, the all-in-one games and entertainment system from Microsoft, Xbox 360 games and entertainment system from Microsoft, PlayStation 4 and PlayStation 3 computer entertainment systems.