Peak's 'Peak Reach for Millions' to produce 60 millionaires in 60 days

As part of Peak’s 60th anniversary celebration, FrieslandCampina WAMCO, makers of Nigeria’s No. 1 milk brand - Peak Milk- is set to reward its consumers for 60 years of patronage and loyalty. Sixty millionaires will be made in 60 days. The promo will run from July 27 and end in September 2015.

Tarang Gupta, the company’s Marketing Director, explained the reason for the promotion. He stated that with the Peak 60th anniversary ‘Peak Reach for Millions’ promo, FrieslandCampina WAMCO wants to deepen brand love with its teeming and loyal consumers who have been with the iconic brand ‘from generation to generation.’

Furthermore, “this 60th anniversary celebration and consumer promotion seeks to reward consumers for their loyalty towards Peak by creating winners and millionaires everyday for 60 days. We are partnering with First Monie and First Bank, our financial partner to disburse cash rewards to all winners and issue surprise cash to early entrants.

“At the end of this promotion, we want brand love to be reinforced as Peak keeps its promise of being with them all the way, especially in the pursuit of their dreams, by rewarding them with money to make their dreams become reality,” he said.

Gupta further explained modalities for the promo, saying that it is open to all from any part of the country, except staff and consultants of FrieslandCampina WAMCO.


“To participate in the promo, consumers must buy any Peak milk product. On every pack purchased, there is a ‘unique code’ starting with ‘BN’ (èBN & code). Participants should text the code found on each pack to 55331; e.g. text BNRF205159 to 55331. An immediate engagement reply follows to guide the consumers on their millionaire journey. Successful entries by the first 500,000 consumers will be instantly rewarded with 100 naira credited into their e-wallet courtesy of First Monie, the financial partner.

“Winners will be selected daily through secured random draws. Every lucky winner gets a claim code that will be sent directly to their mobile phone number. Every winner will be directed to selected First Bank branch in their location to redeem his or her cash winning.

 “For redemption, consumers will be required to present used packs of Peak Milk range as proof of purchase at selected First Bank Branches with a confirmed winning code to redeem their cash prizes after a thorough verification for the codes and empty packs,” Gupta said.

Other winning categories in the ‘Peak Reach for Millions’ promo are N1000, N5000, N10000 and N15000 besides N1,000,000 to one lucky winner chosen everyday for 60 days.