P&G Always #LikeAGirl Receives Highest Honor At Facebook Studio Awards

On Monday, Leo Burnett Worldwide was recognized as the big winner at this year's Facebook Studio Awards. The agency took home nine awards in total, including a Blue Award, the highest honor for P&G Always "LikeAGirl," created by Leo Burnett's Toronto, Chicago and London offices.

The online film challenging gender stereotypes and championing young girls' confidence was also recognized with two Golds, in the Facebook for Good and Craft categories, and Starcom Media Group won a Bronze for Media.

The Facebook Studio Awards recognize the best creative work on Facebook for originality, innovation and executional excellence. Leo Burnett Worldwide's nine awards include one Blue, three Gold, two Silver and three Shortlists.

Leo Burnett Beirut was recognized as the most awarded agency in the "New Frontiers" category. KAFA's "Vote for us. We'll vote for you" received one Gold in the New Frontiers category and a Silver in Facebook for Good. Johnnie Walker's "Keep the Flame Alive," also by Leo Burnett Beruit, earned a Silver in New Frontiers.

"The awarded work addresses everything from gender issues to domestic violence and political corruption. What connects this phenomenal body of work is that it's all deeply rooted in humanity and sparked social change," said Mark Tutssel, Leo Burnett Worldwide Chief Creative Officer. "With one billion users, Facebook continues to provide marketers with a platform that's powerful enough to ignite global movements."


Facebook Studio Awards celebrate the best creative work on Facebook, as chosen by some of the top creatives in the industry. This year's jury members include, David Droga, Mark Tutssel, Nick Law, Tor Myhren, Gerry Graf, Jeff Benjamin and Margaret Johnson. The jury not only recognizes excellence in execution, they set the bar for creative growth and evolution on Facebook. This year the show attracted a record 2,075 entries from 160+ countries.

"I've never been more proud of Leo Burnett Worldwide and its 8,000 employees," said Tutssel. "We're living and breathing by Leo's mantra, to be the world's best creator of ideas, bar none."