Nestlé Runs First Sponsored Periscope Video Stream Campaign

Periscope, Twitter’s live video streaming app launched in March, ran its first specific ad campaign on Sunday sponsored by Nestle.

Nestle used the platform to promote its Drumstick brand with a theme based around the summer solstice.

Similar to campaigns marketers have executed on other video apps, Nestle hired known Periscope personalities to stream video of typical summer activities such as backyard barbeques and visiting amusement parks.

The sponsored streams included the hashtag #ad to let viewers know what they were watching was sponsored -- an approach marketers already engage in with sponsored Vine, Instagram and Twitter content.

The competing directly with Meerkat and to a lesser extent with video apps such as Vine, Instagram and Snapchat, Periscope doesn’t currently support paid ads, but its first specific ad campaign ran Sunday.