Nespresso Opens first Boutique in Dakar

The Nespresso story began with a simple but revolutionary idea: to allow anyone to create the perfect cup of coffee, just like a trained barista. Since its inception in 1986, the concept of the Nespresso brand has redefined and revolutionised the way millions of people enjoy their coffee today, and has shaped global coffee culture.

Pierre Debayle, Regional Manager of Nespresso
Middle East, Africa and Caribbean

Nespresso is not just a coffee. It is an authentic experience that combines perfection and pleasure, simplicity and aesthetics. Nespresso – once a pioneer and trendsetter – has grown into the benchmark brand in the encapsulated coffee category thanks to a special focus on sharing the supreme coffee experience with our consumers, cup after cup. 

This is the pillar on which the company was built, and it is the foundation that has promoted the incredible growth we have experienced over the past 29 years. The unique Nespresso trilogy consists of perfectly portioned, superior quality Grands Crus coffees; smart, easy-to-use machines; and the exclusive, personalised services offered by the Nespresso Club.

The Nespresso Club offers tips and allows Club Members to learn more about our coffee to enhance their coffee experience. Our direct relationship with consumers through the club puts us in daily contact with customers who are passionate about coffee and about the Nespresso brand. Our special attention to developing and sharing supreme coffee experiences with our customers is underpinned by this interaction and the feedback we receive through our direct relationship with our Club Members.

Nespresso is today launching its first boutique in Dakar. The famous Swiss brand is establishing a presence right in the centre of the Senegalese capital, on the same avenue as the Delegation of the European Union in Senegal.

Today, Nespresso will be able to offer the experience of perfect coffee to a wider audience with the launch of its first boutique in Dakar. Coffee aficionados and lovers of unique sensory experiences will now be able to immerse themselves in the Nespresso universe in a magnificent space, 60 square metres in size, sporting the brand's colours and the latest architectural concepts developed by Nespresso.

Visitors will be able to discover the full richness of the Nespresso universe in a friendly atmosphere, where Coffee Specialists will be delighted to provide them with information and assistance as they explore the brand and products. Stylish, cutting-edge machines are on display in the machine gallery, various accessory collections ensuring a high quality taste experience are featured in the collection area, and the wide range of exceptional Grands Crus add an additional splash of colour to the Grands Crus wall. And the visit doesn't end there. Coffee fans can take a break in the tasting area to enjoy an exceptional Grand Cru prepared with passion and expertise by our Coffee Specialists.

This first opening of a Nespresso Boutique confirms Nespresso's interest in the Senegalese market, particularly Dakar.

This long-awaited launch is perfectly aligned with the vision of sharing to which Nespresso is committed. Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, commented as follows: "Nespresso's expansion in Africa continues with the opening in Senegal. Because of its coffee cultivation and its openness to the world, Senegal is one of the countries we have been looking at for some time. Now, with the opening of our boutique in Dakar, we are establishing an official and lasting presence in the country.

"A Nespresso Boutique is the place for a unique coffee experience, boasting Coffee Specialists who can advise coffee lovers about our line of 23 Grands Crus, our machines of exceptional design, and our range of accessories. The Nespresso Club also provides assurance of impeccable service, from delivery through to repair, as well as a full line of products exclusively for professionals. While Senegal regularly demonstrates its ability to host international events, we are thrilled to be making a contribution to the country's vitality. "

Kardiatou Ouleye N'Diaye, General Manager of Daba Sénégal, official distributor, also commented on the arrival of the famous Swiss brand: "Today, we are thrilled about this first opening in Senegal. This new Boutique affirms Nespresso's strategic choice to establish itself in Africa after launches in several countries in the region. It is also a great honour for us to represent the Nespresso brand in Senegal, where it is already very well known to the general public. We will work hard to meet coffee lovers' expectations with our line of B2B and B2C products and services. This is a significant challenge for us and we will do all we can to meet it."