Brand Communication Campaign: UMB Ghana Launches ‘we value you more – You first’

Reaffirming its commitment to customer satisfaction, Universal Merchant Bank launched a campaign dubbed ‘We value you more-You First!”.

The bank says the brand communication campaign is to build to reaffirm that customers are at the heart of the bank’s operation and everything would be done to better serve their interest.

Speaking at the launch, the Managing Director and Chief Executive Officer, Mr John Awuah, said the initiatives undertaken by the Bank are testament of the fact that the ‘You First’ philosophy was not just a tagline, but also a commitment to advancing the interest of customers.

He assured the cherished customers that their needs would be factored into the bank’s product development and expansion.

“We know our customers have very high expectations of the bank and we are ready to exceed these expectations because we value them more,” he said.


Image credit: www.ghanaiantimes.com.gh