New Sports Marketing Agency Berth In Britain

Simon Bayliff. Image: LinkedIn

Former Wasserman Media Group executive Simon Bayliff has launched a new sports marketing and talent management agency called Areté.

Specialising in talent representation, sponsorship consultation and brand management, the new company will work with brands, teams and athletes, including the likes of cyclist Mark Cavendish, soccer player Nathan Redmond, and triathlete Jodie Stimpson.

Bayliff has represented global talent including David Beckham, Alan Shearer, Michael Owen and Jack Wilshere.

With Cavendish, Redmond and Stimpson, Bayliff’s agency will also represent a number of soccer players based in England, including Arsenal’s Isaac Hayden, Chelsea’s Isaac Christie-Davies, Brentford’s Nico Yennaris, Leicester City’s Matty James, West Brom’s Ethan Ross, and Cardiff City’s Deji Oshilaja.