MySchool shortlisted for The Loyalty Awards EMEA 2015

Finalists for The Loyalty Awards EMEA 2015 have been announced and MySchool MyVillage MyPlanet has been shortlisted in two categories. This is the third year running that the programme has made it onto the shortlist at the awards, winning awards in two categories in 2013 and two categories in 2014.

MySchool  MyVillage MyPlanet has been shortlisted in the following categories for 2015: Best Social Responsibility (CSR) Initiative Linked to Loyalty: Abbott Turkey / 360DRCMarketing - Life is Valuable Club; Cable and Wireless - Happy to Give; Multipont Program - Let’s help Santa! – the best CSR initiative; MySchool MyVillage MyPlanet ­ Youth Day Campaign: Helping school kids who don’t have desks; and XL Team - Safe Drive.

Best Loyalty Programme Marketing Campaign: Avios - The Avios Big Reward Campaign; Club Carlson - The Carlson Rezidor Hotel Group / ICLP - Q1 Campaign; Coalition Rewards - PINS – The first Shopper Flyer loyalty program launch campaign; Dansk Supermarked Gruppen / TCC - Animals of the World take over Denmark; Electric Ireland - Electric Ireland Powering Rewards.

Others are: Le Club Accorhotels - Rewarding your loyalty with Le Club Accorhotels; Merkur Austria/TCC -  Looney Tunes; MySchool MyVillage MyPlanet - Vote4Charity with MySchool MyVillage MyPlanet; Vodafone Turkey / Ketchup Loyalty Marketing - Vodafone KaraKartal; and Zorlu Property Group / Ketchup Loyalty Marketing - Zorlu World - Miles&Smiles.


Held for the first time in 2012, The Loyalty Awards recognise excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa.

"Being a finalist for The Loyalty Awards is a massive achievement, and we congratulate those companies," said Annich McIntosh, join CEO of The Loyalty Awards. "They have demonstrated excellence, imagination, creativity and business acumen to get this far.”

The national MySchool MyVillage MyPlanet fundraising programme gives back over R1-million to help over 9000 schools and charities every week. Funds raised for schools and charities have more than doubled over the last five years.

“For My School MyVillage MyPlanet to be shortlisted once again is an indication that we continue to innovate within the loyalty space and are on par with many loyalty programmes in the EMEA region,” says MySchool MyVillage MyPlanet marketing manager, Helene Brand.

The Loyalty Awards 2015 take place on Tuesday, 9 June at Grosvenor House in London.