After four months of Coca-Cola Company introduction of the Fanta Apple in the Nigerian market, the fruit-flavoured soft drink has continued to enjoy high demand from consumers, according to a release from the leading global brand.
According to the company, some analysts are of the same opinion that if the current level of demand is maintained, it may extend the beverage giant’s leadership in the fruit-flavoured sparkling drink segment.
For many consumers, Fanta Apple lives up to the hype with its authentic apple taste. Femi Owolabi, a 200 level student of Psychology at the University of Lagos loves the taste of Fanta Apple.
“I have always liked Apple drinks, but my friends and I felt restricted and dissatisfied when our options were limited. That has changed with the arrival of Fanta Apple. We can get it wherever and whenever we need and I love its taste,” he said.
Interestingly, Fanta Apple does not only resonate with the youths alone. Chidinma, a lady in her late 30s, said ‘I just can’t get enough; I love the new Fanta Apple especially when it’s cold, it also goes so well with meals and its taste is unique.’
Senior Brand Manager, Flavours, at Coca-Cola, Toyin Nnodi, who commented on the buzz around Fanta Apple, disclosed that painstaking research was carried out before the new Fanta variant was developed, to ensure acceptance by consumers.
“Globally, Fanta is associated with fun, so we wanted to expand that association, while introducing Fanta lovers to the crisp refreshment of Fanta Apple. With its introduction, we now have three Fanta variants in Nigeria- Fanta Orange, our flagship; Fanta Pineapple and Fanta Apple, so we believe we have got a variety of tastes covered,” she said.
According to the company, some analysts are of the same opinion that if the current level of demand is maintained, it may extend the beverage giant’s leadership in the fruit-flavoured sparkling drink segment.
For many consumers, Fanta Apple lives up to the hype with its authentic apple taste. Femi Owolabi, a 200 level student of Psychology at the University of Lagos loves the taste of Fanta Apple.
“I have always liked Apple drinks, but my friends and I felt restricted and dissatisfied when our options were limited. That has changed with the arrival of Fanta Apple. We can get it wherever and whenever we need and I love its taste,” he said.
Interestingly, Fanta Apple does not only resonate with the youths alone. Chidinma, a lady in her late 30s, said ‘I just can’t get enough; I love the new Fanta Apple especially when it’s cold, it also goes so well with meals and its taste is unique.’
Senior Brand Manager, Flavours, at Coca-Cola, Toyin Nnodi, who commented on the buzz around Fanta Apple, disclosed that painstaking research was carried out before the new Fanta variant was developed, to ensure acceptance by consumers.
“Globally, Fanta is associated with fun, so we wanted to expand that association, while introducing Fanta lovers to the crisp refreshment of Fanta Apple. With its introduction, we now have three Fanta variants in Nigeria- Fanta Orange, our flagship; Fanta Pineapple and Fanta Apple, so we believe we have got a variety of tastes covered,” she said.
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