German automotive company Porsche has struck a professional golf deal as title sponsor of the European Open, which will hold at Golf Resort Bad Griesbach, in Germany, from September 24 to 27.
It is Porsche’s first title-sponsorship in professional golf, with the luxury car manufacturer agreeing with promoter 4sports & Entertainment AG (4SPORTS) to sponsor the € 2million tournament, which returns to the Race to Dubai for the first time in six years. The tournament will now be known as Porsche European Open.
The European Open Championships were played from 1978 onwards and most recently in 2009. During this time, the tournament achieved a top-ranking status.
“We have been looking all over the world before entering into professional golf,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG, “and in the end, as a sports car producer with a long tradition, we consciously decided in favour of the European Open. It is a classic with a moving history that bears the names of many golfing legends in its hall of fame. It is therefore a tournament with a heart and a soul that suits us particularly well. Above all, however, it is a tournament that enjoys an excellent reputation outside of Europe and promises golf at the very highest level.”
It is Porsche’s first title-sponsorship in professional golf, with the luxury car manufacturer agreeing with promoter 4sports & Entertainment AG (4SPORTS) to sponsor the € 2million tournament, which returns to the Race to Dubai for the first time in six years. The tournament will now be known as Porsche European Open.
The European Open Championships were played from 1978 onwards and most recently in 2009. During this time, the tournament achieved a top-ranking status.
“We have been looking all over the world before entering into professional golf,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG, “and in the end, as a sports car producer with a long tradition, we consciously decided in favour of the European Open. It is a classic with a moving history that bears the names of many golfing legends in its hall of fame. It is therefore a tournament with a heart and a soul that suits us particularly well. Above all, however, it is a tournament that enjoys an excellent reputation outside of Europe and promises golf at the very highest level.”
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