Twitter Hunts for UK Marketer as it Targets £180m advertising Revenues

Twitter is on the search for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.

According to reports by campaignlive.co.uk, the senior marketer will lead Twitter’s strategic development, execution and measurement of consumer campaigns and marketing programmes across the UK. The role will be based in London but report into the company’s global consumer marketing team in San Francisco, US.

The marketing push reportedly comes as the social media network hopes to challenge its larger rivals Facebook, Google and Yahoo for digital display spend.

The UK is Twitter’s largest market outside of the US, with revenues doubling from £45 million to £91 million in 2014. It represents around 10 per cent of the organization’s overall revenue of $1.4 billion (£940m).