Laundry Show: Omo embarks on the Ultimate Showdown Challenge across Nigeria

Omo, Nigeria’s top detergent brand for over fifty years, is embarking on the ultimate showdown challenge on streets across major cities in the country to prove that it in fact removes the toughest stains in just one wash.

At these “Wash Demos”, members of the public will be invited to participate in the challenge and also express their observations as Omo Fast Action detergent goes head to head with competition to settle once and for all which brand is the fastest tough stain remover.

Sarah Adoki, Unilever Nigeria’s Brand Manager for Omo said that the challenge will provide a firsthand experience for the public and help obtain vital and immediate feedback on the cleaning power of Omo Fast Action: “Anyone can come out with a product and make all sorts of claims about its capabilities. At Omo, we know and believe in the product we have and by staging these Challenges, we present the evidence of Omo Fast Action’s cleaning power to the public and let them pass their verdict.”

competition

To add pizazz to these Washes, Omo’s celebrity ambassadors and Nollywood stars – Funke Akindele, Chioma Chukwuka-Akpotha and Ali Nuhu are billed to act as emcees and help feel the pulse of the people at select locations. Beyond the thrill factor, these celebrities literally lay their reputation on the line when they tell their admiring public what products can best meet their needs. Omo is doing a similar thing by staking our reputation of being tested and trusted for over fifty years: when we come to them saying, ‘Let us show you what Omo can do, no tricks, no effects’, we had better be certain of our claims – and we are.”

The Ultimate Showdown Challenge is already running and will cover many major Nigerian cities. Details are available in Posters, Flyers and Newspapers & on www.facebook.com/myomonigeria.