H&M Signs Partnership With International Show Jumpers Nicola and Olivier Philippaerts

Few weeks after its expansion of long-term relationship with sport and style icon David Beckham, H&M has announced a long-term partnership deal with the Belgian show jumpers Nicola and Olivier Philippaerts.

The 21 years old twin brothers are currently ranked as 55 and 43 in the world. They are often described as future stars of riding and have despite their young age already established themselves as top riders in a globally popular sport.

We are confident that Nicola and Olivier will be great ambassadors for H&M both in and off the saddle. They are future stars but down to earth at the same time, they are full of horsemanship, hard workers, humble and interested in fashion. Olivier and Nicola will be a perfect addition to our H&M team, says Petra Leijon af Burén, sponsoring manager for show jumping at H&M in a release by the company.

"It's fantastic to be a part of the H&M team. We share the same values such as teamwork and constant improvement. And of course, we share the love of horses and fashion, says Nicola Philippaerts.


H&M has since 1996 a long-term partnership with Malin Baryard-Johnsson and with Peder Fredricson since 2003. Malin and Peder have a big fan base around the world and with Nicola and Olivier on the team, H&M and the Facebook page H&M We Love Horses will increase the possibility to reach even more internationally.


Image credit: H&M