The Football Association have appointed top businessman Martin Glenn as the new chief executive officer to replace outgoing general secretary Alex Horne.
Glenn, who will join The FA on 18th May, leaves his current role as CEO at United Biscuits, a £1bn company which is home to the McVitie’s and Jacobs brands.
He previously worked across football during his time at Walkers Snack Foods in 1992, enlisting England’s second all-time goal scorer, Gary Lineker, to play a key promotional role in his marketing campaigns.
Having increased Walkers’ market share from the mid-20s to more than 60%, he became company President in 1998 and ran the business till 2006, when he left to join Birdseye, which had been acquired from Unilever for £1.2bn.
An FA qualified grassroots coach, Glenn is also a former Leicester City FC non-executive director, having sat on the club’s Board between 2002-2006.
Glenn, a Wolverhampton Wanderers FC supporter: 'I am incredibly proud to have been chosen to play my part in shaping the future direction of The FA. There are few more important and interesting places to work than Wembley Stadium and St. George’s Park and I am very much looking forward to meeting the staff and leading them into an exciting new period.
'I have coached football at grassroots level, have sat on the board of a Premier League football club and have spent my time on the terraces at Molineux where I have a season ticket. The appointment of Martin Glenn is an inspired choice. Genuine football fan, terrific leader, great bloke. Gets things done! — Gary Lineker (@GaryLineker)
Glenn, who will join The FA on 18th May, leaves his current role as CEO at United Biscuits, a £1bn company which is home to the McVitie’s and Jacobs brands.
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| Martin Glenn. Image: FA |
Having increased Walkers’ market share from the mid-20s to more than 60%, he became company President in 1998 and ran the business till 2006, when he left to join Birdseye, which had been acquired from Unilever for £1.2bn.
An FA qualified grassroots coach, Glenn is also a former Leicester City FC non-executive director, having sat on the club’s Board between 2002-2006.
Glenn, a Wolverhampton Wanderers FC supporter: 'I am incredibly proud to have been chosen to play my part in shaping the future direction of The FA. There are few more important and interesting places to work than Wembley Stadium and St. George’s Park and I am very much looking forward to meeting the staff and leading them into an exciting new period.
'I have coached football at grassroots level, have sat on the board of a Premier League football club and have spent my time on the terraces at Molineux where I have a season ticket. The appointment of Martin Glenn is an inspired choice. Genuine football fan, terrific leader, great bloke. Gets things done! — Gary Lineker (@GaryLineker)
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