Colgate introdces new toothpaste brand in Nigeria

A leading global brand, Colgate Palmolive has brought into the market Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser.

The toothpaste is described as the first and only family toothpaste with a unique sugar acid neutraliser technology and fluoride.

Speaking during the media briefing in Lagos, Colgate Marketing Director EWA, Mr. Chris Hall said the new Colgate toothpaste is a major breakthrough in the treatment and prevention of cavities, noting that with regular twice daily use, the product which contains Sugar Acid Neutraliser formula works to neutralize harmful acids that are formed by bacteria from sugar, to reduce early caries. He said the product also strengthens and restores enamel to help prevent cavity formation.

“Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste has been demonstrated in various clinical studies to be more effi cacious at reducing cavities than conventional toothpaste with fl uoride alone,” Mr. Hall said.


Also, Colgate Professional Manager EWA, Mr Cheslin Twigg, said: “The fluoride in Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser works to reduce and prevent cavities by strengthening teeth and decreasing de-mineralisation by acids. The Sugar Acid Neutraliser technology works to create a healthy environment for the teeth by increasing the plaque pH and further preventing demineralisation and promoting re-mineralisation of the teeth. Together, Sugar Acid Neutraliser technology and Fluoride help arrest and reverse the caries process by decreasing demineralisation and increasing remineralisation much more effectively than fluoride alone and these results in less cavitation than fluoride alone.”