Global Brand Marketing Director - Football at adidas, Tom Ramsden has reportedly left the company to pursue a career in the US.
He is tentatively replaced by adidas Football’s global brand communications director, Florian Alt.
According to marketingmagazine.co.uk, the sports company is in search for a replacement for Ramsden and will announce his successor in due course.
While at adidas, Ramsden was credited with launching the lauded content campaign ‘House Party’, growing the Originals product category at a time when rivals were struggling for growth.
The former Nuremberg-based marketer joined adidas in 2007 as a communications manager for Adidas Originals, becoming global brand marketing director for the trainer brand, on the back of a stint at London-based streetwear and youth culture agency called U-Dox.
He is tentatively replaced by adidas Football’s global brand communications director, Florian Alt.
According to marketingmagazine.co.uk, the sports company is in search for a replacement for Ramsden and will announce his successor in due course.
While at adidas, Ramsden was credited with launching the lauded content campaign ‘House Party’, growing the Originals product category at a time when rivals were struggling for growth.
The former Nuremberg-based marketer joined adidas in 2007 as a communications manager for Adidas Originals, becoming global brand marketing director for the trainer brand, on the back of a stint at London-based streetwear and youth culture agency called U-Dox.
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