YouTube still doesn't make a profit for Google, even with 1 billion viewers - Report

Almost nine years after acquiring YouTube for $1.65 billion, the site has still not turned a profit for Google. According to the Wall Street Journal, YouTube’s financials are “roughly break-even,” despite posting revenues of $4 billion in 2014.

YouTube is one of the most popular websites in the world, with 1 billion monthly users. Revenue is also on the up, from $3 billion in 2013. However, with most views being generated through direct links or video embeds, YouTube is still struggling to make more money than it’s spending.

The report suggests Google is pressuring YouTube to both broaden its audience and increase ad sales. So, expect to have to sit through more pre-rolls before getting to see the video you clicked on. And for YouTube celebrities to be pushed harder than ever to build loyal audiences.