Bullish on Nigeria, Nokia is ramping up its operations in the country, focusing on its three businesses of network infrastructure, location intelligence and advanced technologies, top executives of the Finnish telecom and IT conglomerate said.
Nokia divested its handset business to Microsoft in early 2014. The new Nokia now focuses on three strong business divisions – Nokia Networks, HERE, and Nokia Technologies. Nokia Networks (which was formerly known as Nokia Solutions and Networks or NSN) is the largest business (90%) in the new Nokia, with this division contributing to 90% of its overall business in the company.
What’s its new strategy?
Nokia’s strategy is to develop these businesses in order to realize its vision of being a technology leader in a connected world and, in turn, create long-term shareholder value.
Nokia Toward a programmable world
Today, most humans in the world are connected. By 2020, we think the number will reach 5 billion. This means we are entering a new phase, connecting things as well as people; this is a rapid shift to what we call the Programmable World. By 2025, we could have 50 billion things connected through devices, modules and sensors. That might even prove to be a conservative estimate.
But the programmable world is about more than connectivity it is the interaction of sensors, people and ‘things’ and, in this context, a ‘nuclear power station’ could be a ‘thing’. The possibilities are endless and software will be the glue that brings both meaning and value to the Programmable World.But there are also some challenges and conflicts to address: Explosion of technology choices; Alienating, increasing complexity of tech; Needy tech and dependence on data and privacy, post Snowden world.
And it is through solving that value that Nokia brings value that is encapsulated in its brand. A brand defines how organizations connect with people, through their actions, their attitude, what they deliver, and the relationships they build. Most importantly, it should be the connecting thread that drives everything a company does.
Nokia Networks: Through Nokia Networks, Nokia invests in the innovative products and services needed by telecoms operators to manage the increase in wireless data traffic which is more than doubling every year. Future investment will focus on further building on our strong position in mobile broadband and related services, and strengthening our leadership position in next-generation network technologies. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly.
Nokia Networks will use this growth opportunity to become a significant player in enabling the programmable world. What distinguishes the programmable world from the internet of things concept is the intelligence that is added to data to allow people to interpret and use it, rather than just capture it. By capitalizing on Nokia Networks mobile network knowledge and strong relationship with operators, HERE’s expertise in connected cars, and relationships with OEMs, and TECH’s insights and innovation in sensors, Nokia is strongly placed to lead in adding value to the internet of things, both for companies and for consumers.
Through this division, Nokia invests to further develop its location cloud to make it the leading source of location intelligence and experiences across many different operating systems, platforms and screens. Given that location is an essential element of a connected world, we target our investment in three areas: 1) technology for smart, connected cars; 2) cloud-based services for personal mobility and location intelligence, including for the growing segment of wearables and special purpose devices; and 3) location-based analytics for better business decisions.
Does Nokia have the three divisions represented in Nigeria?
Nokia Networks has a strong presence in Nigeria. The opening of our second office in Lagos this year has further strengthened our presence in Africa to enhance our operational agility for delivery of mobile broadband infrastructure for all operators in the country. The recently pledged its commitement to helping telecom operators build a reliable, superior mobile broadband network across the country including mid-size cities and rural areas.
"With two modern offices and expanded operations in the country, we are ready to deliver large-scale mobile broadband rollouts in Nigeria. As the world’s specialist in mobile broadband as well as with the expertise and experience gained from the most advanced telecom markets such as Japan and Korea, Nokia Networks aims to help operators in Nigeria become advanced mobile broadband providers on par with the world’s leading telecom services providers" Nokia said.
Nokia divested its handset business to Microsoft in early 2014. The new Nokia now focuses on three strong business divisions – Nokia Networks, HERE, and Nokia Technologies. Nokia Networks (which was formerly known as Nokia Solutions and Networks or NSN) is the largest business (90%) in the new Nokia, with this division contributing to 90% of its overall business in the company.
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| Bernard Najm |
What’s its new strategy?
Nokia’s strategy is to develop these businesses in order to realize its vision of being a technology leader in a connected world and, in turn, create long-term shareholder value.
Nokia Toward a programmable world
Today, most humans in the world are connected. By 2020, we think the number will reach 5 billion. This means we are entering a new phase, connecting things as well as people; this is a rapid shift to what we call the Programmable World. By 2025, we could have 50 billion things connected through devices, modules and sensors. That might even prove to be a conservative estimate.
But the programmable world is about more than connectivity it is the interaction of sensors, people and ‘things’ and, in this context, a ‘nuclear power station’ could be a ‘thing’. The possibilities are endless and software will be the glue that brings both meaning and value to the Programmable World.But there are also some challenges and conflicts to address: Explosion of technology choices; Alienating, increasing complexity of tech; Needy tech and dependence on data and privacy, post Snowden world.
And it is through solving that value that Nokia brings value that is encapsulated in its brand. A brand defines how organizations connect with people, through their actions, their attitude, what they deliver, and the relationships they build. Most importantly, it should be the connecting thread that drives everything a company does.
Nokia Networks: Through Nokia Networks, Nokia invests in the innovative products and services needed by telecoms operators to manage the increase in wireless data traffic which is more than doubling every year. Future investment will focus on further building on our strong position in mobile broadband and related services, and strengthening our leadership position in next-generation network technologies. Our global experts invent the new capabilities our customers need in their networks. We provide the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly.
Nokia Networks will use this growth opportunity to become a significant player in enabling the programmable world. What distinguishes the programmable world from the internet of things concept is the intelligence that is added to data to allow people to interpret and use it, rather than just capture it. By capitalizing on Nokia Networks mobile network knowledge and strong relationship with operators, HERE’s expertise in connected cars, and relationships with OEMs, and TECH’s insights and innovation in sensors, Nokia is strongly placed to lead in adding value to the internet of things, both for companies and for consumers.
Through this division, Nokia invests to further develop its location cloud to make it the leading source of location intelligence and experiences across many different operating systems, platforms and screens. Given that location is an essential element of a connected world, we target our investment in three areas: 1) technology for smart, connected cars; 2) cloud-based services for personal mobility and location intelligence, including for the growing segment of wearables and special purpose devices; and 3) location-based analytics for better business decisions.
Does Nokia have the three divisions represented in Nigeria?
Nokia Networks has a strong presence in Nigeria. The opening of our second office in Lagos this year has further strengthened our presence in Africa to enhance our operational agility for delivery of mobile broadband infrastructure for all operators in the country. The recently pledged its commitement to helping telecom operators build a reliable, superior mobile broadband network across the country including mid-size cities and rural areas.
"With two modern offices and expanded operations in the country, we are ready to deliver large-scale mobile broadband rollouts in Nigeria. As the world’s specialist in mobile broadband as well as with the expertise and experience gained from the most advanced telecom markets such as Japan and Korea, Nokia Networks aims to help operators in Nigeria become advanced mobile broadband providers on par with the world’s leading telecom services providers" Nokia said.
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