Consumers are looking to maximise their time and money by finding products and services that combine multiple needs.
This is according to ‘Top 10 Global Consumer Trends 2015’ report by market research company Euromonitor International.
The report indicated that consumers purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are a blend of online activity and real world lifestyle – they want to access information instantly, share their lives on social media and showcase individuality.
According to the report, this year will also see a rise in collaborative consumption and a culture of sharing products and services, something mainstream brands are already reacting to. For example, clothing brand Patagonia has partnered with eBay to redistribute pre-owned items. The sharing mindset has given rise to a plethora of collaborative endeavours from community gardening, to grouped workspaces, and sharing via crowdfunding.
“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership. Consumers are increasingly preoccupied with access to goods rather than owning them outright,” said Kasriel-Alexander.
The Top Global Consumer Trends of 2015:
This is according to ‘Top 10 Global Consumer Trends 2015’ report by market research company Euromonitor International.
The report indicated that consumers purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are a blend of online activity and real world lifestyle – they want to access information instantly, share their lives on social media and showcase individuality.
According to the report, this year will also see a rise in collaborative consumption and a culture of sharing products and services, something mainstream brands are already reacting to. For example, clothing brand Patagonia has partnered with eBay to redistribute pre-owned items. The sharing mindset has given rise to a plethora of collaborative endeavours from community gardening, to grouped workspaces, and sharing via crowdfunding.
“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership. Consumers are increasingly preoccupied with access to goods rather than owning them outright,” said Kasriel-Alexander.
The Top Global Consumer Trends of 2015:
- Buying Convenience
- Malls and Shopping Centres in Community Mode
- Privacy Matters
- Consumption as a Route to Progress
- Influencers: More Like Us
- Let’s Share: The Rise and Rise of Lightweight Living
- Millennials
- Shopping the World
- Virtual to Real and Back: A Smoother Convergence
- Wired and Well: Connected Health
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