The US-based brand analytics firm Davis Brand Capital has released its sixth annual ranking of the biggest world’s companies managing the brand value the most successfully.
Apple tops the list for the fourth consecutive year. Rounding out the top five are: Google; Microsoft; IBM and General Electric (GE).
In the 6th, 7th and 8th positions are BMW, Coca-Cola, Procter & Gamble. Other giant brands that also make the list are: Toyota, Johnson & Johnson, Samsung, J.P. Morgan, Disney, Daimler, Intel, AT&T, Volkswagen, Citi, HSBC, LVMH, Hewlett-Packard, Cisco, Verizon, Exxon Mobil and Nestle.
“The big story in 2014 is the concentration of capital, and that includes brand, trademarks, patents and other intangible forms of capital,” said Patrick T. Davis, founder and chief executive officer of Davis Brand Capital in a statement. “While there have often been shifts among the leaders on the ranking during the past six years, the strongest corporate brand owners and managers at the very top are only getting stronger.”
The same four technology leaders have dominated the top four spots on the ranking since 2011. This illustrates the deep understanding these companies have for successfully managing brand, providing meaningful utility for their customers and driving innovation to help shape tomorrow. It also suggests a profound concentration of capital – including financial, intellectual and talent – in one industry category. The combined market capitalization of all the technology leaders on the list tops $2.1 trillion.
Apple tops the list for the fourth consecutive year. Rounding out the top five are: Google; Microsoft; IBM and General Electric (GE).
In the 6th, 7th and 8th positions are BMW, Coca-Cola, Procter & Gamble. Other giant brands that also make the list are: Toyota, Johnson & Johnson, Samsung, J.P. Morgan, Disney, Daimler, Intel, AT&T, Volkswagen, Citi, HSBC, LVMH, Hewlett-Packard, Cisco, Verizon, Exxon Mobil and Nestle.
“The big story in 2014 is the concentration of capital, and that includes brand, trademarks, patents and other intangible forms of capital,” said Patrick T. Davis, founder and chief executive officer of Davis Brand Capital in a statement. “While there have often been shifts among the leaders on the ranking during the past six years, the strongest corporate brand owners and managers at the very top are only getting stronger.”
The same four technology leaders have dominated the top four spots on the ranking since 2011. This illustrates the deep understanding these companies have for successfully managing brand, providing meaningful utility for their customers and driving innovation to help shape tomorrow. It also suggests a profound concentration of capital – including financial, intellectual and talent – in one industry category. The combined market capitalization of all the technology leaders on the list tops $2.1 trillion.
No comments:
Post a Comment